”Life is soulless without love. Love creates meaning.

Every morning I can see how the year shapes the field and the forest.
I can feel the frost pinch my cheeks while woolen socks warm my feet.
The dawning smell of spring and expectant atmosphere makes me get up earlier and earlier. Soil that summer has turned into dust and changing light make every day a great play. The oat jingling and tickling beneath my hands and the biting wind already give a promise of the next round.
In the midst of all this it is easy to love and be happy. When I see something beautiful, I want to pass it on to my jewelry. It allows me to pass on my experiences to others and be part of new experiences.

Besides jewelry, I am great at making mistakes. Through mistakes a lot of good things and a lot of jewelry have come into being. I don’t really know any other way than to listen to my heart.”

Anna’s Darling is a Finnish jewelry brand whose products are known for their form that enhances their structures. The brand was founded in 2012 when ideas and precious metals found each other. The union of these two lead to a collection and a whole bunch of unique wedding rings.

Form-giving goes through a process where it is shaped into its industrial, modern and minimalistic form.

In jewelry-making I utilize traditional goldsmith techniques and 3D printing. Products are made in Finland for the most part and they are always finished manually. Anna’s Darling products are marked with reliable responsibility and fineness marks.

“I sincerely hope that you will find your own darling from all these handmade pieces of jewelry.

I have given them my everything, like to all precious things in life.

I hope you fall in love with your favorite jewelry over and over again!”


Best wishes,

Anna-Reetta Väänänen